Email Marketing Update: Anti-Spam Legislation
As a follow up to our “Practical Guide to Email Marketing in 2012“ this post analyzes and explains recent revisions to Canadian rules about how people send commercial electronic messages to and within...
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The Heart of Email Marketing: Reputation and Deliverability
Did you know that there are three times as many email accounts as Facebook and Twitter combined? Email is so important to businesses that MarketingSherpa’s Best Practices in Email Handbook says,...
View ArticleEmail Marketing Update: Anti-Spam Legislation
In late 2011, Canada implemented a new set of regulations on those sending commercial email. These rules are now in full swing, so if you sell software online, and you like to promote your product...
View ArticleThe Heart of Email Marketing: Reputation and Deliverability
Did you know that there are three times as many email accounts as Facebook and Twitter combined? Email is so important to businesses that MarketingSherpa's Best Practices in Email Handbook says,...
View ArticleAre You Compliant With Email Laws?
Email marketing has proven time and time again to be a prosperous channel for engaging customers and increasing revenue. According to Econsultancy’s Email Marketing Best Practice Guide, ” … marketers...
View ArticleE-commerce Eye Candy – Transactional Email Optimization [Infographic]
Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade...
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